Metrics are commonly used to assess effectiveness. Playback logs and system metrics provide useful insight.
In practice, human response shapes outcomes. A screen can be active, still be ignored.
Understanding this gap clarifies why others underperform. when content fits attention patterns.
Why system metrics do not tell the full story
Metrics show uptime and playback. It confirms technical health.
What metrics cannot measure whether behaviour changes. A screen can play content continuously without influencing awareness.
Measuring performance in isolation creates blind spots. It requires context.
Human response to digital displays
Most people do not stop to study screens. Screens are glanced at.
Proximity affects noticeability. Screens placed along natural pathways support repeated exposure.
Because work or movement continues, visual hierarchy matters. Behavioural reality favours simplicity.
Why location affects signage impact
Location shapes attention. A display positioned out of view fail to register.
Setting influences behaviour. A message suitable for a waiting area may fail elsewhere.
Understanding context improves effectiveness.
Behavioural value of repeated exposure
Repeated exposure builds recognition. Messages gain meaning over time.
New visuals may stand out briefly. However, consistency proves more effective.
Behaviour favours recognition over surprise. Effective signage balances change and stability.
Designing for human patterns
Effective digital signage planning starts with behaviour. Understanding how people move shapes better decisions.
When placement matches movement, communication improves without effort.
It separates effective signage from ignored screens. Not just for systems.
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